Strategic Marketing Plan For The Organization Essay

Introduction As a warehouse employee i was assigned a project to work on strategic marketing plan for the organisation. After my research i outlined the following points:- 1 porters five academic model 1 Supplier: How do your actions affect costs, supplies and evolution? If there are a limited number of suppliers, it is the power of his favour and switching cost can be prohibitive to a situation with a large number of suppliers. There may be too few buyers, suppliers. 2. Power of buyers: There may be few buyers of the product, which could mean that forces down prices and dictate business terms. If there are many buyers and sellers may decide not to provide a few, because other buyers. An example is the grocery sector since the warehouse want to maintain power over suppliers due to price of products they express its terms and set prices and can work over it anytime. 3. The threat of new entry: Competition increased these days a lot and it can we can find it from any business small to big business so warehouse also got its competitor and they always threat of new competition and the organisation must make some plan again them for future as well then they can compete them, For example, when industry in going in profits then the organisation threat for new entry in business, companies to enter the market to take advantage because leading to profits for all firms in the industry. When profits fall down company wish that some industry exit the markets to maintain marketShow MoreRelatedWhy Do Healthcare Practices Need a Marketing Plan?793 Words   |  3 Pagesadvertising and marketing efforts for the coming year is known as a marketing plan. 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